The majority of key product metrics ignore the quality and impact on wellbeing of user interactions. To make meaningful progress, there has to also be measurable progress where valid attention and wellbeing-focussed metrics are included as part of a company’s overall measurement framework.

Example of this Principle in Action

Basis of this Principle

Measurement matters. In a data-centric world without decent measurement and measurement systems, this idea of designing wellbeing into your product will remain just that: a nice idea. To move on from that, the key first step for any product or organisation genuinely interested in valuing the attention of its users, is to create metrics to support assessment and improvement. The nature of specific metrics will be highly dependent on the nature of the product and context in question.

Equally important to having metrics is how they are regarded within the company. The most successful companies will be those that make the user wellbeing metric the primary performance indicator of overall success. In the last twenty-five years, we have seen the growth of triple-bottom line accounting, where environmental and social impact are measured alongside financial impact. The opportunity here is to bring human impact to the same level as financial impact. Important to this process is the establishment of frameworks and measurement systems that are bigger than a single organisation and against which standards can be set.